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Mermaid Parade 2020: The Tail-a-Thon

Mermaid Parade 2020

The 2020 Mermaid Parade is a TAIL-A-THON was held on 8/29. Stay tuned for opportunities to watch it again. For now, check out the HIGHLIGHTS reel above.

More Tail-a-Thon Clips (and they'll keep coming so check back here often):

And remember for every $50 donated to the Tail-a-Thon until September 13th you get a chance to win the artwork created during the event by Danielle Mastrion.

So, what's a Tail-a-Thon?

The Parade is about people showing off their creativity, celebrating summer, having fun and COMING TOGETHER. So how do we come together in 2020 and avoid jeopardizing our health? And how do we acknowledge what a tough year it’s been while still doing Mermaid Parade stuff? The TAIL-A-THON is our answer

The Parade will be DE-CENTRALIZED. That means people will still be able to come together from anywhere around the globe (homes, parks, wherever you can be safe) to celebrate with friends. It won't be the hundreds of thousands of people in one physical space that we normally have — but we will all be connected via video streams to the Parade Hub (essentially this year's Reviewing Stand) — where our tech team will combine the streams with the Parade MCs, special guests, pre-recorded content and more surprises. The whole shebang will then be broadcast out to the general public over an eight hour period.

And there are some real benefits of a streamed decentralized parade. It will mean that the general public will essentially have a seat on the reviewing stand — just like our infamously incompetent Judges.

But what about Bribes?

Besides being decentralized and streamed…the Parade will be a telethon — wait — scratch that. It will be a TAIL-A-THON. In lieu of Bribing the Judges — you can donate. And not just to us.

We fool around a lot, but we recognize and empathize with the desperate situation of so many of our fellow humans. We want to do our part, and will be distributing at least half the proceeds of the Tail-a-Thon to a group of charities. The beneficiaries will be selected by a blue ribbon committee. In the coming days we will announce the members of the committee.  We are also asking this year's Mermaid Parade royalty Lynn Nottage and Jeremy O. Harris to hand pick two of the charities.

And folks, the Tail-a-Thon  will be awesome. We plan to really do this thing right. Don't be surprised if, like classic telethons, you don't see some incredible celebrity guests. While it isn't written in stone — current plans call for the Tail-a-Thon to bea much as 6 hours long! That means plenty of screen time for all participants. And the new question everyone should be asking is, "who will sing You'll Never Walk Alone?"

We will be sharing more information over the next few weeks. If you want to keep informed follow us on social media. Or better yet, we have  a form where you can let us know if you're interested in the parade. Either as a venue, a participant, a viewer or even a sponsor. And if you've already registered for the Parade you are now a VIP. We'll follow up with info about what that means. And Judges, we have plans for you too. Stay tuned for an email from the Chief Justice about Judging.