Mermaid Parade Sponsorship / Vending Opportunities

We are currently seeking sponsors for the 44th Annual Mermaid Parade, 2026. An annual event, the Parade draws over half-a-million young, hip tastemakers and we would love to give you an opportunity to get in front of them.

If you would like to work with us on getting your company in front of our audiences and help support one of New York’s most beloved events, please don’t hesitate to contact us…

As a sponsor, you can expect extensive press coverage surrounding the Parade, acknowledgment of your support and prominent logo placement at the parade, online, and in all printed materials. In addition to signs and logo placement, we give you the opportunity to be the star of the show with VIP placement in the Parade itself for a float or marching group. We’ll also work closely with you to ensure that your product is dynamically presented to our audience and that they recognize you as a supporter of one of Brooklyn’s most cherished and unique events.

What Coney Island USA looks for in supporters and partners

As a non-profit arts center, Coney Island USA depends on the support of brands that share our values. Our ideal partner (like Coney Island itself) represents a spirit of creativity, ingenuity and the courage it takes to break with tradition and create something entirely new. One of the hallmarks of the Mermaid Parade is that all the floats are handcrafted and unique every year. We want partners who are not only interested in reaching our audience, but also in bringing a genuine and visually unique presence to the Parade.